K2 Productions has enjoyed its role filming for Verizon’s Innovator Series with such greats as comedian Kevin Hart and filmmaker Will Packer, co-founder of both Rainforest Films and Bounce TV. Verizon’s multicultural spotlight campaign has focused on innovators, and we’ve been chosen to film a large part of their Latino and African-American features. For this element in Verizon’s series, the spotlight was “A Day in the Life of a Verizon Innovator.”

We collaborated with PACE Communications on this project, following Will Packer for a day in two locations: Atlanta and Philadelphia, though the Philadelphia shots didn’t make the final cut. We first caught Will Packer at his office for some morning meetings, mainly discussing social media and some upcoming debut movies, while simultaneously having his hair and beard trimmed.

Then we followed him to the green room at the Dream Project in Atlanta where he was scheduled to speak about innovation, and closed out the day at a hot Atlanta recording studio as he sampled some upcoming music to accompany his new movie Ride Along. While at the recording studio, we bumped into a guy just signed by the label. He had learned to play the guitar on his iPhone by plugging the phone into his amp and playing. And he had a great voice, too — just another example of a great innovator.

We’ve also filmed several features for Verizon for its innovative products: Sure Response, an emergency lifeline connection for seniors and disabled persons; BigBellies, self-compacting trash cans that signal when a pick-up is needed (and used on the Downtown Greenway in Greensboro, NC); and “Halo: Spartan Assault,” an app that allows users to play the game on their phone. These spots were all locally filmed in Greensboro and Winston-Salem, NC.

We had a blast in Atlanta. Will Packer is a cool guy with a great spirit. He was really laid back and took time out of his day to talk to his kids on the phone. We thoroughly enjoyed working with him.

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