K2 PRODUCTIONS produced and shot a spot for TASER international. TASER, as you may know, is an electroshock, non-lethal weapon used by police to subdue fleeing, belligerent, or potentially dangerous people. This electrical current ceases the voluntary control of muscles and produces contractions or “neuromuscular incapacitation.” Alongside the filming of the stun gun, itself, was TASER’s new Axon Flex headset and Axon Body Camera. Both systems, with the help of a subscription to Evidence.com, will help law enforcement officers improve their transparency between law enforcement agencies and their communities, while protecting officers from false claims.
When tackling the requested concepts for the production, Director Kevin Eller pulled inspiration from David Ayer’s 2012 police thriller, END OF WATCH. The film’s high-speed police pursuits from point-of-view perspective’s and detailed approaches to a true day-in-the-life of an officer seemed to fit the bill perfectly.In the end, K2′s approach was less of a product-driven push for TASER, but more of a devotion to characters and their charismatic performances to overcome, serve, and protect. We were honored to be a part of this campaign and salute all officers who serve their communities. Please like, comment, and share the video when you get a chance.