K2 Productions’ crew gathered in Charlotte, NC, for a day of collaborative filming with PACE Communications and a Tireside Chat with Verizon-sponsored Indy Car champ Helio Castoneves. We’ve produced a wide variety of film for Verizon, so it was fun creating another layer to that body of work for our client.
Sao Paulo, Brazil, native Helio Castoneves is well-known in the Indy Racing League, but he’s certainly gained more recent popularity by competing in — and winning — Dancing with the Stars 2007 with professional dance partner Julianne Hough.
Helio spent a busy day in Charlotte for some driver training, meeting with car owners, and even greeting a couple who had won a sweepstakes to meet him. Verizon wanted us to capture this whirlwind day and spotlight Helio’s use of Verizon’s wireless products to manage his busy lifestyle.
Downtime is not an option. Helio has to be fast — both on and off the track. So he relies on an array of Verizon devices to stay connected as he travels around the world. His partnership with Verizon equates to having a good crew by his side when he’s racing. According to Helio, information and communication need to be immediate no matter where he is — just as the Indy Mobile App puts fans right in the car with their driver.
Verizon used the Charlotte footage on their site and also broadcasted portions of our film production for television use. K2 used GoPros and 5D Mark IIIs to record different portions of the day, including a number of laps around the track at Charlotte Motor Speedway. Talk about fast!
In Helio’s own words, “You have to be calm and cool…so you can collect.” We had a great day with Helio, and look forward to a continued partnership with Verizon in the future.
Contact us with information on your next production. We look forward to collaborating with you!