Food Photography – Charlotte
K2Productions is a master of food photography, an extraordinarily strong marketing tool for the food industry. Food photography is used for digital and print campaigns to show customers your delicious food products rather than just describing them. Visual food images, highlighting the look and taste of your product, evoke strong emotional desires to seek out and purchase your food products.
You can almost taste the delectably fresh products we photographed for a favorite client, The Fresh Market, a high-end specialty grocery chain, for their well crafted marketing campaign featuring weekly meat selection specials.
In this “Chuck and Chicken Weekly Special” campaign, K2Productions displays our mastery of food photography and videography on location in one of our food photography studios in Charlotte, North Carolina. K2Productions’ directors and producers led our team of talented visual food artisans in this campaign. Our food stylists, creative art directors, photographers, and lighting specialist worked at the direction of Director, Kevin Eller, and Director of Photography, Oliver Rouch, to provide exceptional lighting, style and food design to easily capture The Fresh Market’s beautiful, fresh food products. K2 continued displaying our magic with the editing of our talented post production team to add finishing touches on these gorgeous images. Yum!
We are thankful that the folks and fresh products at The Fresh Market were so fantastic to work with. The Fresh Market, holding high standards, is known for their hand-trimmed meat by in-store butchers. It has expanded since 1982 from it’s original store in Greensboro, North Carolina to 159 locations in 22 states.
Fresh Market History:
“After returning from a trip to Europe, Ray Berry and his wife Beverly were inspired to bring the charm and essence of an open, European-style food market to America. They wanted to offer a more intimate and personalized shopping experience than the warehouse-type supermarkets popular at the time.
Leaving his job at The Southland Co. overseeing 3,600 7-Eleven stores, the Berry’s poured their life savings into their dream: creating a warm and inviting shopping experience filled with the freshest produce, meats hand-trimmed by butchers in-store, fresh-cut flowers, and the finest foods and ingredients from around the world.
While searching for the ideal place to make their dream a reality, the Berry’s fell in love with the quaint community of Greensboro, North Carolina. On March 5, 1982, the first The Fresh Market store opened in Greensboro on Lawndale Drive, where a store still stands today. Everything about this small, boutique specialty grocery store was designed to enhance the food shopping experience.
The initial 14,000-square-foot store differentiated itself from conventional supermarkets with a farmer’s market atmosphere, complete with locally-grown produce, bins of freshly roasted coffee, an old-world style butcher shop and fish market, in-store bakery, fresh cheeses and cured meats, and floral stands.
The original store became the blueprint for other locations to follow. Today, with 159 locations in 22 states, The Fresh Market is still committed to our original values of providing guests with inspiring, fresh food to make every day eating extraordinary.”
Find out more at: www.thefreshmarket.com.