DexCom “Call of the Warrior” Campaign
K2 had the privilege of working on the DexCom “Call of the Warrior” Campaign
SAN DIEGO–(BUSINESS WIRE)–In honor of National Diabetes Awareness Month, DexCom, Inc. (Nasdaq: DXCM) has launched the “Call of the Warrior” campaign on social media to support those living with diabetes, a chronic disease that affects more than 30 million Americans. For every Warrior Call photo or video posted in November on Facebook or Instagram with hashtag #WarriorUp, DexCom will donate one dollar to a diabetes charity, including Children With Diabetes (CWD), Juvenile Diabetes Research Foundation (JDRF), Beyond Type 1, Taking Control of Your Diabetes (TCOYD) and College Diabetes Network (CDN).
“Diabetes is challenging, but it doesn’t hold me back,” said film and television actor Derek Theler. “It’s Diabetes Awareness Month, so I decided to partner with DexCom, not only to bring awareness to diabetes, but to put diabetes on notice. A Warrior Call is whatever you want it to be; it’s how you face a challenge – a call of courage, a scream at the top of your lungs – whatever you call it, we’re telling diabetes that we’re not backing down.”
Derek Theler, who was recently cast as Mister Immortal in Marvel’s “New Warriors,” has battled diabetes since he was three years old. To help spread the word and raise money for diabetes research, Derek posted his Warrior Call on social media and encouraged others to #WarriorUp. People across the U.S. are asked to follow Derek’s lead and post a Warrior Call of their own. Soccer superstar Jordan Morris, country singer Eric Paslay, NASCAR driver Ryan Reed and four-time Olympic cross-country skier Kris Freeman will post Warrior Calls throughout the month of November to help spread the word.
“As the leader and pioneer in continuous glucose monitoring, DexCom works every day to improve the lives of people living with diabetes,” said Kevin Sayer, president and CEO of DexCom. “Raising awareness for this disease that affects millions of Americans is critical as we work to improve diabetes management tools and hopefully one day find a cure. We are excited to see the world share their Warrior Calls on social media to send a message that we’ll never stop the fight against diabetes.”
Until a cure is found, effective diabetes management tools are imperative for people with diabetes to live safe and healthy lives. Continuous glucose monitoring allows people with diabetes to continuously track their glucose levels in real time. DexCom’s G5 Mobile Continuous Glucose Monitoring System is the first FDA-approved CGM that can be used to make diabetes treatment decisions without a confirmatory fingerstick. The system provides real-time results which are sent wirelessly every five minutes to a dedicated receiver or a compatible smart device running the app.
For inspiration on how to join the “Call of the Warrior,” visit dexcom.com/callofthewarrior.