Behind the Scenes: Capturing an Icon with Ben Folds for AppleTV

You have to be ready when a shoot with a legend like Ben Folds comes along. It’s a high-pressure, high-reward project that demands flawless execution. It’s the kind of challenge an ambitious brand leader faces every day. We’re taking you behind the curtain to show how our strategic approach made this video shoot successful.

The Strategy: Planning for Perfection

Pre-production is key to a successful shoot, especially with high-profile talent. We knew our time with Ben Folds was limited, so we had to maximize every minute. Our team handled all the pre-production details, from prepping all camera equipment to coordinating with Ben’s manager. The goal was to eliminate any guesswork on the day of the shoot.

Capturing the Magic On-Set

On the day of the shoot, our focus was simple: be professional and efficient. We created a comfortable, relaxed environment, allowing Ben Folds to be himself. Our crew worked quickly and quietly, letting the conversation flow naturally. We used lighting and sound to capture his personality and a sense of authenticity, all from the comfort of his living room. His dog was the sweetest thing and wanted to be near him throughout the shoot.

The Final Product: A Vision Realized

The final video is a testament to what happens when expert planning meets on-set professionalism. The result is an authentic, engaging story that perfectly aligns with AppleTV’s brand. We believe the best videos feel personal and genuine.

This project is a perfect example of how K2 partners with ambitious brands to turn their vision into a compelling story.