How does a company like Blackberry get their product visible in front of 31,000 potential customers? Easy. Set up product demos, photo opportunities, and giveaways at NHL’s All-Star Fan Fair Weekend, of course.
K2 Productions was hired by MOSAIC, a marketing firm in Boston, MA, to film Blackberry’s high-energy, high-profile marketing event at the PNC Arena in Raleigh — home of the Carolina Hurricanes. Blackberry really amped up the energy level with loads of tablets and phones on hand for demonstrations and picture booths, including a penalty box, complete with hockey gear.
The presence of our cameras made the event more fun for the sponsor, the Blackberry ambassadors, and the fans. It was great to see everyone cutting loose and having a blast. Blackberry gave away a bunch of logo-printed hockey pucks, mini hockey sticks, and other merchandise. Lots of free stuff for fans to take home and remind them of Blackberry and the great time they had.
K2 filmed fan and Blackberry ambassador action with DSLRs, shot a few interviews on the side, and completed post-production editing while adding motion graphics to polish off the spot. Altogether, the event was a huge success for Blackberry. They approached a total of 4,988 potential customers and, after in-person demos and free photo opportunities, signed on 965 new customers!