Social Media Video Ads are one of many K2 Productions that continue to generate millions of views plus keep viewers engaged and informed. We are having so much fun with the new East Coast Wings campaign. Below are some great stats from Hootsuite on the value of Social Ads.

It’s no secret that digital advertising has become a key part of most marketing campaigns.The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020.

It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion).

Contact K2 to collaborate on your Social Media Campaign!